Carol for Charity

Entrant name: Saatchi & Saatchi Ukraine

Advertiser: Ministry of Foreign Affairs of Ukraine, NGO Brand Ukraine, Olena Zelenska Foundation

Awards — Contest — Category:

• Grand Prix — Local Solutions — Radio/Audio Advertising
• Best Of Contest — Arts And Culture — Direct Campaigns
• Best Of Contest — Local Solutions — Radio/Audio Advertising
• Gold — Arts And Culture — Radio/Audio Advertising
• Gold — Peace — Radio/Audio Advertising
• Gold — Children: Health/Safety/Happiness — Radio/Audio Advertising
• Silver — Arts And Culture — Activation Campaigns
• Bronze — Peace — Digital & Mobile Advertising
• Bronze — Peace — Integrated Campaigns
• Bronze — Peace — Activation Campaigns
• Bronze — Children: Health/Safety/Happiness — Digital & Mobile Advertising
• Bronze — Children: Health/Safety/Happiness — Integrated Campaigns
• Bronze — Children: Health/Safety/Happiness — PR Campaigns
• Bronze — Children: Health/Safety/Happiness — Direct Campaigns
• Bronze — Children: Health/Safety/Happiness — Activation Campaigns
• Bronze — Local Solutions — Activation Campaigns

Carol of the Bells has been bringing Christmas mood for more than 100 years. But you may not know that this song came from Ukraine. It is based on a traditional Ukrainian folk song arranged by Ukrainian composer Mykola Leontovych in 1914. The agency turned this famous Xmas carol into a donation platform using Shazam, to help Ukrainian children suffering from war. Carol of the Bells was transformed into Carol for Charity. They created a new version of the famous Carol. They changed its lyrics. The song asked people to shazam itself. Whenever people heard this song they could shazam it and immediately donated to children in just a couple of clicks.