From fishermen to military equipment

idealers agency made a rebranding and turned a shop for fishermen into a Ukrainian brand of military equipment called TTX.

Previously, the Ukrainian company LeRoy manufactured equipment for fishermen and hunters, but with the outbreak of a full-scale war, it began producing military ammunition.

The rebranding included:

— positioning;

— naming, descriptor, and slogan;

— brand tone of voice;

— visual branding and social media design;

— website. 

The name encodes the English word «tactics» and is also consonant with another well-known military term – TTX (tactical and technical characteristics). 

In the brand identity, the style follows the systematic nature of tactical and technical tables but has brighter accents. Therefore, it is clear, understandable, technical, and straightforward. The product and graphic elements were emphasized in the communication, setting a certain military tone. 

For the logo, we created a sign of four T’s that form the letter X, imitating a compass or «wind rose».

Only the best has remained unchanged: the company’s team, quality, and durability of the product.