Stanislavskyi borshch

Aprostir marketing agency created a logo and developed a pattern and packaging for the Stanislavskyi borshch initiative. It’s a volunteer initiative that has been producing dry soups for the Armed Forces soldiers.

The borshch dish in Ukrainian gastronomic culture has a sacred meaning, it supports not only the soldier’s body but also the soul. 

The main task was to convey the homely warmth and cosiness, which are needed at the front so much, with the help of identity and packaging. It was important to make a design, which would be so simple and clear, like the dish itself, and at the same time conveyed the spirit of struggle. Creative team combined the characteristic colours and shapes of the borshch ingredients and used a camouflage print in brand pattern. It was agreed that on the day of Victory, his camouflage will be solemnly removed from the package, and the borshch will stop fighting.