InBero carpentry workshop

Bloom Büro creative agency developed a naming and logo for a carpentry workshop so that the company could attract new customers during the war. This is how InBero was born.

The business operated without a name or identity, and orders came through referrals from existing customers. However, with the beginning of the war, it became clear that it was time to grow, create a brand and reach a wider audience.

The main idea of the brand: wooden doors and windows will fit perfectly because they are made to order.

Italians are known for such attention to details and aesthetics, so the sound of the name has an Italian accent. InBero is a particle of the Italian word albero (tree) and the preposition in, that is, the name can be arbitrarily translated as «made in wood».

The logo combines a dynamic font and a linear sign consisting of an image of a window and a door, is associated with the final product of the company and at the same time hints at the artistic component: uniqueness and creative approach.