Native campaign featuring influencers

The project for Syoss Intense Plex Metallic aimed to elevate brand awareness and trust through a stylish native campaign. Targeting a broad audience, OMG agency created a compelling communication strategy that leveraged influencer marketing.

The main idea was to showcase the hair dye as a simple yet professional solution for home use, perfect for achieving salon-quality results effortlessly. We collaborated with 12 Instagram influencers, who creatively demonstrated the product’s benefits through engaging Reels and Stories.

Our goal was to inspire confidence in the audience by highlighting the ease and effectiveness of using Syoss Intense Plex Metallic at home. Each influencer added their unique flair, producing visually captivating content that resonated deeply with their followers. 

The campaign’s key message: Syoss Intense Plex Metallic is not just hair dye; it’s a way to uplift your mood and charm everyone with your flawless look. The results were impressive, achieving 3 million impressions and exceeding engagement targets by over 29%.