A residential complex with its own ministers

Brain Tank developed a campaign for the Basa.city residential complex, transforming real estate into an exciting journey into a world of fantasy and innovation.  

Basa.city isn’t just a residential complex but a unique community where every resident has the opportunity to shape the urban environment. Instead of using standard approaches to real estate sales, Brain Tank created an imaginary municipality with extraordinary ministers, each responsible for a unique aspect of life within the complex.  

— The Minister of Breathing ensures the air stays fresh.  

— The Minister of the Sky regulates the brightness of the stars, guaranteeing a restful sleep for residents.  

— The Minister of Nature Communication teaches birds to sing jazz, creating an unparalleled atmosphere.  

The team transformed Basa.city into a place where every aspect of life is thoughtfully designed.  

A city where birds sing jazz and stars shine so brightly that their intensity needs managing.  

A city where the air is so fresh that its freshness level must be regulated.