Brand Strategy for an online English language school

MAKE SENSE developed the brand and business strategy for Study Less, one of Ukraine’s largest online English schools, and completed a full rebranding of the school.  

Study Less is transforming into an ecosystem where individuals can grow and develop holistically. As stated in the brand’s mission: “We exist to open the world of endless opportunities through English, unlock people’s potential, and lead them toward a better life”. Study Less offers unlimited learning content, supports individuals in learning English, and provides a platform for personal development and continuous growth.  

This strategy is reinforced by the school’s proprietary know-how, the SEVEN_T learning technology, which makes Study Less more than just a school. It includes conversational practices, speaking clubs, song-based lessons, grammar webinars, participation in a community, specialized lessons, and offline meetups in over 100 cities across Ukraine and worldwide.  

A crucial part of the strategy is the school’s commitment to unlocking the personal potential of its students. New unique products, blending self-development and English language learning, are set to be launched by the end of the year.  

As part of the new strategy, MAKE SENSE also conducted a complete rebranding of the school and updated the Customer Journey Map.