Brand identity and mobile design for a gamified App

League Design Agency developed the brand identity and mobile design for the New York-based business Munch Insights.  

Munch Insights is a New York business offering restaurant owners an app where their customers can place orders, view menus and promotions, and most importantly – join a gamified loyalty program!  

The gamified loyalty system is the key feature that sets Munch Insights apart from competitors. Users can complete missions, earn points, and receive bonuses, while artificial intelligence analyzes feedback to help restaurants enhance their service.  

The core idea was to create a personal assistant in the form of a cute, fluffy cat named Munchy, always ready to help. Munchy is a restaurant expert, combining deep professional knowledge with friendly support. Its round and approachable design makes Munchy the perfect assistant on your phone, and the branded emojis foster open and enjoyable communication with customers.