An identity that connects vision and memories

McCann Kyiv developed a new visual style for the Kyiv International Film Festival «Molodist». The festival was held under the slogan «Cinema That Leaves Traces». The connection between vision and memories became the foundation of the identity.  

The films at «Molodist» are not the kind you watch today and forget tomorrow. They offer a unique cinematic experience. No matter which film you see at the festival, it will undoubtedly leave a lasting impression. This connection between vision and memories shaped the new identity.  

The design combines elements such as kinetic typography and an eye. The eye serves as a gateway through which visual imagery passes, leaving a mark within us.  

The festival’s new identity is both flexible and modern, enabling a more cohesive brand presence across media.