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More is less

More is less

IAMIDEA creative agency developed an advertising campaign for the launch of «OPTOCULTURE» new communication platform in METRO shopping centers. «More is less» became the slogan, which is the connotation of wholesale and thoughtful procurement format. Getting to know METRO OPTOCULTURE begins with a series of videos in which «professional explainers» talk about the features of


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Sexy Procrastination for

Sexy Procrastination for

SHOTS & and action agencies developed an advertising campaign to support the Headway educational app for the Canadian market. The basis of the campaign was bright and even somewhat provocative animated videos with the sexy character of Procrastination. The essence of the Headway App product is to present the main content of books for self-development,


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 KFC ‘Secret Bucket’

 KFC ‘Secret Bucket’

idealers agency created a Christmas ad campaign for KFC with ‘Secret Bucket’ to unite Ukrainians. The main idea was that the ‘Secret Bucket’ could be ‘hung up’ at any KFC, and picked up at any other KFC restaurant in Ukraine using the promotional code received via SMS.  Thus, every Ukrainian could surprise their loved ones


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Corteva Agriscience

Corteva Agriscience

Grape brand marketing agency and NO STARS production company created a support campaign for Ukrainian farmers from Corteva Agriscience international agricultural company. «Always with you. Only with Ukraine» is a communication about the importance of choice and about those who will make the future sowing possible despite everything. The campaign is dedicated to Corteva employees