More is less

IAMIDEA creative agency developed an advertising campaign for the launch of «OPTOCULTURE» new communication platform in METRO shopping centers. «More is less» became the slogan, which is the connotation of wholesale and thoughtful procurement format.

Getting to know METRO OPTOCULTURE begins with a series of videos in which «professional explainers» talk about the features of the new wholesale shopping culture.

The flight attendant gave instructions to METRO visitors and showed where thousands of favorable offers are located.

The teacher, Mrs. Inna, using the example of a simple task, showed that more is less with METRO OPTOCULTURE.

Driving instructor showed a really working route for business and home.

The communication platform will work for both categories of customers, B2B and B2C, organically combining them under one «umbrella of OPTOCULTURE».