Ukraine is the place for plans

Leo Burnett and UKRSIBBANK have shared the stories of people who continue to realize their plans in Ukraine, even during wartime. The director who turned lives into stories is the renowned Antonio Lukić.

There’s something natural about sharing your plans with someone you trust. In this campaign, people from different parts of Ukraine tell UKRSIBBANK managers about their plans, as if speaking to friends. Each story is unique—one person plans to install irrigation in their field, another is finally opening their showroom. Yet, they are all driven by the same determination: to plan and build their future in Ukraine.

Through its own example, UKRSIBBANK proves that despite the challenges of the war, Ukraine remains the place for the realization of the most ambitious plans.

So when someone says there’s no room for plans right now, the bank responds: our life is a place for plans, Ukraine is the place for plans. And UKRSIBBANK is always there to help make them a reality.