BATTERY. Change your perspective: 360° advertising campaign

Adshot Creative has launched an advertising campaign for Battery, an energy drink by Carlsberg Ukraine. While competitors focus on extreme sports and nightlife, Battery promotes energy for those moments when you need to recharge after work or studies and do something for yourself.

This insight led to the campaign idea «Change your perspective». With the energy of Battery, even after an exhausting day, you feel like reassessing your plans, shifting perspectives, and pursuing new goals. The commercial vividly brings this moment to life.

We filled cities across Ukraine with dynamic and static billboards, branded the largest screen in Europe, and even wrapped a Kyiv Metro train in Battery visuals.

To launch the new Battery Unicorn flavor – featuring a cotton candy taste – we created a range of creative materials and a sticker pack.

Video Script:

Another exhausting day?

With battery energy, your desires stay charged.

Recharge for your favorite activities with Battery.

Battery – add energy for yourself.