Brand identity for the sub-brand of a Ukrainian grocery chain

The creative agency Taktika has developed the brand identity for the sub-brand of the Ukrainian grocery chain – «ForaCafe».

The Fora grocery store chain has reimagined its approach to ready-to-eat food. The familiar in-store bakery and grab-and-go food zones have now been transformed into a separate sub-brand – «ForaCafe».

«ForaCafe» is designed for a young, on-the-go audience – people who are always in motion and don’t have time for cooking. The agency’s task was to maintain key elements of the main «Fora» brand identity (which Taktika had previously updated) while introducing visual elements that convey a more relaxed and inviting atmosphere for the «ForaCafe» sub-brand.

The logo integrates the existing «Fora» nameplate with the handwritten «Cafe» inscription, reinforcing the concept of «life on the move.» The color scheme remains consistent with the main «Fora» brand but introduces a new red and dark-red pairing to help distinguish «ForaCafe» within supermarkets.

The brand identity also includes emotive food photography and updated packaging.