The updated social media visual style 

MOKO Digital has developed a new visual style for the brand ‘Galychyna’ – a Ukrainian dairy brand originating from the eponymous region in the West of Ukraine. The transformation went along the maturing of the brand alongside its audience, shifting its focus from a single region to the entire country and expanding its target demographic from Gen Z to all Ukrainians since the start of the full-scale invasion of Ukraine. 

Before February 24, 2022, the Ukrainian dairy brand ‘Galychyna’ positioned itself as a brand from the Carpathians (a mountainous region in the West of Ukraine), where the production is based. After, the brand felt the immediate need to rejuvenate itself. Therefore, presented social media visual style communicated through crafted illustrated content and Carpathian-related themes. 

The updated content reflected the new context and conveyed the new values that Ukrainians embraced with the onset of the war. MOKO involved a team from across Ukraine in making the photos from different regions: East, West, Center, North, and South. The subjects of the photos mirrored the emotions of every Ukrainian, showing that what they all feel. Galychyna was transformed both visually and conceptually, moving from illustrative to crafted photo content to better connect with Ukrainian audience and so that they could relate to the new realities reflected in the photos. The brand spoke in dialects from all regions of Ukraine so that Ukrainians could share their experiences of communication, understand each other, and unite.