Rakivchytski. Good Food Culture

Local Meat Craft

The brand Rakivchytski was born in the village of Rakivchyk, Kolomyia district, as a family business of the Hryhorchuk family. What began as a small butchering workshop has evolved into a production facility that ranks among the best in Europe. Today, the brand encompasses its own bakery, a semi-finished products workshop, a poultry farm, and over 20 branded stores. Our task was to develop a cohesive Rakivchytski brand and create a platform for strong communication.

Brand Platform

Craftsmanship, hospitality, and the wisdom of past generations, combined with the generosity of the Pokuttya region — this is how we envisioned Rakivchytski. We embedded these traits into the brand’s updated image: a good neighbor who invites you into their tidy home, where there is an abundance of love, family, delicious food, and a good mood. Such a neighbor won’t let you leave without a generous gift and will help you take care of your own family.

SMM Strategy

Social media was to become one of the primary channels for introducing the audience to the brand and conveying its positioning. It was also meant to build a loyal community of meat lovers. According to our strategy, the page became a mix of brand storytelling, product content, useful recipes, and tips from a chef. Our special touch was local flavor: a Pokuttya glossary and gastronomic expeditions through Prykarpattia. We wrapped it all up in a distinctive, recognizable visual style and moved on to implementation.

SMM Support

In the first three months of work, we:- Branded the Facebook and Instagram pages;

— Conducted several themed photo and video shoots;

— Organized a collaboration with a chef-influencer;

— Launched the first image and product advertising campaigns.

Our results:

— Average monthly profile reach of over 130,000 users;

— More than 27,000 interactions with content, including reactions, comments, shares, and saves;

— Over 1,500 new followers on Instagram and Facebook;

— Average Instagram Engagement Rate (ERR) of 5.7%, Facebook 2.86%

Brand Identity

We developed designs for product packaging, bags, employee uniforms, and vehicles. The design aimed to convey the brand’s identity and key attributes: quality, craftsmanship, and local flavor. Through the use of special stickers and color coding in the packaging, we differentiated product categories and highlighted the premium line «Hryhorchuks Manufactory.»