Holsten Extra beer commercial

McCann Kyiv created a commercial for Holsten Extra, a German beer from Carlsberg Ukraine. The campaign highlights the bold flavor of Holsten Extra, perfect for EXTRA relaxation. In the ad, a determined man, portrayed as a medieval knight, won’t let anything stop him from enjoying his quality time with a beer – even while navigating the challenges of a modern city.

Commercial text:

What is German-style EXTRA relaxation? It’s when you leave behind a hard and busy day for rich, quality enjoyment.  

Holsten Extra – German-style EXTRA relaxation.