Bon Boisson and KOZAK SIROMAKHA collaboration

OMG agency created a collaboration between Bon Boisson mineral water and Ukrainian artist KOZAK SIROMAKHA.

The Bon Boisson project aimed to promote their natural mineral water and support Ukrainian artist KOZAK SIROMAHA. The campaign connected the brand’s values of purity, nature, and health with the artist’s message, highlighting Ukrainian culture and environmental awareness. Bon Boisson, sourced from a protected area in Ukraine, emphasizes natural hydration, aligning perfectly with KOZAK SIROMAHA’s image of a healthy lifestyle.

The collaboration integrated Bon Boisson into the artist’s music video, filmed in natural and historical locations that symbolized purity and tradition. The product was organically placed within the video’s narrative, making it a seamless part of the story. Promoted through social media, the video gathered 220,000 views in the first month and continues to grow.

This campaign successfully connected the product with a broader audience while boosting KOZAK SIROMAHA’s career, creating a lasting, meaningful impact for both the brand and the artist.