hike. Choose impressions

The Aimbulance team created a new commercial for the hike brand. 

Hike has always focused on a dynamic lifestyle and fulfilling dreams, emphasizing the idea that life is so full and exciting that there’s no time to stop. 

The challenge for Aimbulance

Refresh the brand’s messaging and develop a new ad concept, reminding the audience that hike is always close by, on the same wave.

Big Idea

When everyday life takes over, hike reminds us to prioritize our desires. Enjoying simple moments brings new impressions and opens doors to greater achievements.

New Message

hike. Choose impressions.

Idea of the video

The main characters are a group of young people brought together by a giant symbolic bottle of hike beer in the heart of a modern metropolis. The video shows how easily hike can pull you away from daily routines and unite friends in search of new experiences.

Filming approach

Shot from the first-person perspective, the product appears from the start. The protagonist walks through the city, gathering friends with just one bottle of hike beer. One bottle of hike beer is enough for him to invite everyone without saying a word.

Creative execution

The video highlights natural consumption moments, branding the content and product without needing music or narration.