A touching video about protection through electronic warfare systems
The and action video agency, along with the Tylovyky Azov charitable initiative, created the animated video «The rear has pulled together» to motivate Ukrainians to support their third fundraising campaign for electronic warfare systems.
The video highlights two seemingly distant worlds: the intense battles at the frontline and a peaceful day in a Ukrainian city, connected by thousands of civilian efforts to support the military.
The video uses a blend of techniques, including frame-by-frame animation combined with motion graphics.
In the video, viewers witness how each small donation, represented as a bubble, grows with every new contribution. These bubbles merge into one large bubble that spreads across Ukraine, from Lviv to Kyiv to Odesa, eventually reaching the frontline. However, the bubble only transforms into a protective dome, symbolizing the electronic warfare systems that shield soldiers from enemy drones, once the fundraising goal is met.
One challenge of the project was coordinating a large volunteer team working at different times. For the team at and action, supporting Tylovyky Azov was particularly significant because one of their colleagues, who also serves as a drone operator, is a member of the Azov unit.
The video garnered over 600,000 views within 12 hours of its release and received numerous positive comments.