Sunscreen for farmers

Fedoriv Agency created an advertising campaign for the Ukrainian producer of plant protection products, Ukravit, which, in collaboration with Piel cosmetics, released the first human protection product in the form of a sunscreen called «Tin» (in English «Shadow»). 

«Tin» is a sunscreen with an SPF 50 protection level. While farmers apply plant protection products under the scorching sun every day, Ukravit protects its customers from ultraviolet rays, skin burns, and even illnesses.

The protagonists of the advertising campaign are bare-skinned farmers because harvesting is not only a responsibility but also a special «agro-tan».