Kyiv bicycle marathon 2023

TS/D creative agency and Artem Gusev designer created a promo for the «Kyivska Sotka» bicycle marathon in honor of Ukraine’s Independence Day.

The «Kyivska Sotka» has been held since 2014. It brings together those who are unafraid of challenges, conquering long and challenging distances to achieve victory. Even in the face of full-scale invasion, the marathon was not canceled and continued despite Russian aggression.

The idea of unity, of exerting extra effort for a collective victory, is embodied in the image of a trident-shaped bicycle, moving forward with the force applied to the pedals. Just like Ukrainians – working and moving forward for victory, so that future generations can live in a peaceful, flourishing, and Independent Ukraine.