Spraga kombucha ad campaign

idealers marketing agency developed an advertising campaign for the Spraga kombucha brand. Research showed that a large percentage of people hadn’t even tried modern kombucha due to unpleasant memories of the «grandma’s» tea fungus.

To change the situation, the main idea and campaign message were created – «SUDDENLY IT’S YOURS!». To capture the consumer’s attention and effectively convey the message, hangers were designed, printed advertising leaflets that attach to the neck of the bottle. When you see a bottle with the inscription «SUDDENLY IT’S YOURS!», a subconscious sense of ownership is triggered – you immediately want to take and try the drink.

Creative attributes of the Spraga advertising campaign were also implemented:

• Collaborations with bloggers: food bloggers, fitness trainers, stylists, lifestyle bloggers.
• Developed a party case – packaging with 4 different flavors.
• Introduced an Instagram highlights page with locations where you can buy kombucha.
• Proposed creating a limited edition flavor. For example, a «victory flavor» that will be very much needed soon.

The idea was implemented in two advertising videos, in which the main role was played by the theater and film actor Andriy Lidahovskiy, known for his role in the film «My thoughts are silent». He skillfully embodied the image of a boy who just couldn’t bring himself to taste the kombucha because he was constantly being overtaken by the most unpredictable characters.