Move your world differently

I AM IDEA creative agency, in collaboration with Uklon product IT company, has unveiled a creative campaign, paying homage to the most recognizable advertisements in the Ukrainian market. All of this is aimed at showcasing the versatility of their service and its accessibility for everyone.

Each video in Uklon’s advertising series compellingly and ironically tells about the different classes of cars and services offered by the company – Standard, Business, Delivery, and Inclusive.

The creative approach was built on breaking stereotypes and following the script rules of Ukrainian advertising, which are so familiar to all Ukrainians. This is the advertising they see every day – pharmaceutical brands solving everyday problems; perfume ads with everyone dressed in gowns and tuxedos, rushing somewhere; beer commercials featuring friends, nature, an atmosphere of excitement, and masculinity; or a touching ad about love and care for family.

As part of the campaign, the promotional videos will appear on various channels throughout Ukraine, including Digital, OTT services, cinemas, and media facades in Kyiv. The campaign will also be supported by outdoor print ads, promotions on social media, and integrations with influencers.

Video text:

[Introduction – talk show]

Ha-ha, a wedding in Synevyr!

And I’d like to remind you that Uklon offers rides for every taste, so advertising should be tailored for every taste too.

Move your world differently with Uklon.

[Plot 1 – homage to pharma advertising]

— Back pain again?

— And I need to get to work.

— Then we order Uklon.

— Uklon?

— Uklon! For back pain, joints, and frustration.

Can’t handle the heavy lifting? Order the standard class!

Self-transportation can be harmful to your health.

Oh, this Uklon!

[Plot 2 – homage to perfume advertising]

Without words.

Uklon Business – move your world.

[Plot 3 – homage to mobile network advertising]

— And remember, sweetheart, this is fencing, it’s not about strength, but about wit. And don’t strain your wrist.

— Grandpa, come to support me.

— How can I come, I’m already so old.

— We’ll call Uklon for you.

— What’s that?

— Like this! Get ready, Dad, the driver will be there for you soon.

We created the Inclusive class so that everyone can move, especially those who deserve it the most.

Uklon. Move your world.

[Plot 4 – homage to beer advertising]

— We forgot the grill.

— It’s alright, my wife will deliver it with Uklon.

Golden stories of primal inspiration with Uklon delivery.

Move your world.

[Conclusion – talk show]

And I’d like to remind you that the sponsor of this movement for every taste is Uklon.

Uklon. Move your world.