Pirate Cash cryptocurrency

A unique identity was developed and implemented by the FBA team for Ukrainian cryptocurrency Pirate Cash. The inspiration was shrouded in romance, the smell of gunpowder and adventures – a bygone era. A combined name block formed a basis of the style. A black mark with a monogram and crossed sabers in the center enhanced by a handwritten Gothic script. This combination made possible a creation of a recognizable image with a reference to the original source marking the visual course of the rest of the materials. The set of materials includes a new branded logo, branding of the Pirate Place infotainment platform, web design, branded banners for social networks, souvenir products, a series of illustrations and a set of charismatic characters for Telegram stickers. 

Additionally, a batch of silver coins was minted for VIP clients. Artistic presentation creates a bright brand atmosphere combining the romance of freedom and risk with elements of the Pirate Cash cryptocurrency. A variety of visual materials enhances interaction with the brand that helps to stand it out among the competitors, attract and hold the attention of the target audience.