MOVA beer for conversation

RGB idea group and Nevgamovni created an engaging spokesperson out of a beer bottle for the advertising campaign of MOVA Dnipro-based brewery. The creatives chose to focus on the brand’s essence and philosophy rather than just the ingredients. After all, in Ukrainian, MOVA means «language».

Two agencies collaborated on the advertising campaign – one from Dnipro and one from Kyiv. The creative agency for brand and event management, RGB idea group, has been taking care of the MOVA brand since its inception and was responsible for producing the video. For the creative aspect of the advertising campaign, the team turned to Nevgamovni Kyiv-based creative agency.

During production, the head brewer, Bohdan Tochka, and beer ambassador, Mykhailo Brykailo, spoke so eloquently about MOVA that it was decided to make the bottle itself the main character of the video, with the guys as the main stars. The slogan became «MOVA for conversation».

Video text:

Here’s how it goes: we brew beer, and MOVA emerges.

Like this:

— While I choose the malt…

— MOVA is gaining wisdom to be an engaging conversationalist. «Stay silent, I might need to turn the page».

— And while the hops bubble under pressure…

— MOVA, under the pressure of my gaze, sheds unnecessary inhibitions, so as not to be shy during conversations.

— And this, this is the kettle…

— Meaning the cylindrical-conical tank, where our beer ferments, and while it is fermenting…

— MOVA sits at the bar, learning new jokes. «Once a beer walks into a bar, and the bartender asks it: where have you been fermenting?»

— After the beer has fermented, it needs to mature. While the beer is maturing, MOVA learns to gaze in a way that doesn’t take eyes off the conversation partner.

— Finally, after all the adventures, the beer is bottled, like melodramatic tears of MOVA, because empathy is needed to support conversations.

That’s how it turns out, that with MOVA, it’s easier to find common ground, just like with us.

The language for conversation.