Absurdity Meets Creativity in Setapp ads

Radioaktive Film created ads that emphasize the benefits of the new Family Plan for Setapp.

Setapp is an independent subscription service for macOS and iOS applications by MacPaw. 

Helping is caring. But in Radioaktive Film’s ironic global brand campaign for Setapp, helping leads to appalling high costs. The two new ads emphasize the benefits of Setapp’s new Family Plan, using absurd scenarios that dramatize the direct meanings of common requests. 

The video «Cleaning» shows what happens when your relatives take MacBook cleaning too literally. «Pressing» makes fun of how compressing files for your device can turn out unexpectedly.