The veteran’s path

Entrant name: Strumer Production

Advertiser: Ukrainian Veterans Fund

Awards — Contest / Category:

Best of Contest — Craft/Technology / Film Craft / Sound Design

Bronze — Craft/Technology / Film Craft / Direction

The veteran’s path is long and thorny. A veteran’s path only begins with returning home. After all, adaptation to civilian life requires effort and support.   

In order to communicate with the target audience through the video and actualize the problem, it was necessary to convey the atmosphere of tension, to recreate the experiences of a veteran on the way back home in civilian reality.   

To implement the conceived idea, we recreated the conventional route of a veteran from the railway station in the rear to home. From a location that conveys a sense of devastation and, at the same time, waiting to meet the family.   

This video worked effectively and helped the Ukrainian Veterans Fund to communicate that it can return to veterans their contribution to the defense of Ukraine with added value.   

The chosen video implementation strategy was able to correctly convey to the audience all the complexity of the veteran’s path and raised the consciousness of our population.