AB3 Zombies

Entrant name: Looma

Advertiser: AB3

Awards — Contest / Category:

Best of Contest — Client`s View / Print, Outdoor & Design / Politics & Government

Problem

Since 24 february 2022 Ukraine faces an invasion of Russian Federation. To fight against superior enemy forces, Ukrainian Army needs motivated soldiers. 

Task

To create a recruitment campaign for Third Assault Brigade of Ukrainian Armed Forces 

Idea 

Russian Federation with its leader Putin represents pure evil. To motivate people fight, we showed the real face of invaders – mindless army of zobies, representing the darkness and pure evil. 

The bold headline of the campaign says “FIGHT”, and ecourages brave men and women to stand against the evil and bring light to the country.