The Minefields Honey Project

Entrant name: Saatchi & Saatchi Ukraine

Advertiser: Kernel, Ministry of Foreign Affairs of Ukraine

Awards — Contest / Category:

Grand Prix & Best of Contest — Creative Communications / Out Of Home / Brave Idea

Grand Prix & Best of Contest — Client`S View /Advertising Campaigns / Politics & Government

Best of Contest — Creative Communications / Media / Brave Idea

Best of Contest — Creative Communications / PR / Specific Target Audience

Best of Contest — Creative Communications / Direct Marketing / Use Of Small-Scale Media

Best of Contest — Creative Communications / Out Of Home / Ambient & Experiential

Gold — Creative Communications /Out Of Home / Ambient & Experiential

Gold — Creative Communications /Integrated & Innovation / Innovative Campaigns

Gold — Creative Communications / PR / Brave Idea

Gold — Creative Communications / Direct Marketing / Brave Idea

Silver — Creative Communications / Integrated & Innovation / Brave Work/Brave Client

Silver — Creative Communications / Direct Marketing / Use Of Ambient Media

Silver — Creative Communications / Media / Specific Target Audience

Ukraine is a top agricultural country, known for its food exports. Now, it has the highest number of landmines globally. Around 30% of our land is occupied with landmines — an area two times larger than Portugal. Countless agricultural fields remain dangerous, and people can’t work there. The Minefields Honey Project, led by Ministry of Foreign Affairs together with Kernel and powered by bees. The magic mix of nature and tech aimed to highlight the problem by turning unsafe areas into flourishing gardens for honey making. The produced honey became a strong symbol of resilience and hope. The limited-edition jars were directly send by diplomats and ambassadors to people who can make a difference with our issue. That’s how sweet things could help with a bitter problem!