New Lifesaving Merch drop for the FUIB bank – «Living Towards”

Adsapience communications agency has launched a new Lifesaving Merch drop for the FUIB bank – «Living Towards”. This special line was created to support wounded soldiers in recovery, offering adaptive clothing tailored for their needs. 

«Living Towards» has two product lines: one for wounded soldiers, which includes adaptive clothing designed with special patterns, buttons, and additional openings to ensure the wounded can dress without difficulty. The other line is for everyone and includes hoodies, shirts, and t-shirts adorned with lines from famous poems of Serhiy Zhadan.

For every purchased item of Lifesaving merch, one piece of adaptive clothing is donated to evacuation trains and hospitals for the wounded.

1 shirt = 1 adaptive summer suit

1 hoodie = 1 adaptive hoodie or pants 

1 t-shirt = 1 adaptive sweater or pants

This way Adsapience demonstrates that clothes can be both practical and transformative, enhancing the dignity and quality of life for people who have sacrificed for others.

In response to the growing need for inclusivity and equality, Adsapience communications agency  created its barrier-free stand for the Lifesaving Merch of the FUIB. It was designed to represent adaptive clothes that support wounded Ukrainian soldiers and help them recover and adapt faster. But to order such clothes you should in the first place reach them.

That`s how Adsapience decided to make a special stand – with a sign language interpreter, proper hangers, aisles, signs with braille, texts with the right contrast. And it’s not just about changing the space, it’s about transforming the country into one, where everyone can feel equality and respect. Adsapience hopes their example will inspire businesses to expand ideas of inclusiveness and accessibility to change the country together.

This initiative represents a significant step towards eliminating physical and social barriers at public events, ensuring that everyone can participate without limitations.