Movyty.Motyvy campaign

The case was created for EdEra, a Ukrainian online education studio, specifically for the free course «Movyty.Motyvy». 

The free course «Movyty.Motyvy» («Motives to Speak. An online course on how to become a fluent Ukrainian speaker») is the second part of the Ukrainian language course «MovyTY»(«Speak+you»), which has already been completed by 20,000 users.

The course facilitates the transition to Ukrainian and motivates individuals to develop a deeper love for the language and its history; to understand where the language came from; how to curse and joke in it; and why speaking a mix of languages («surzhyk») is also normal, while speaking Ukrainian does not necessarily mean speaking only in a literary manner.

The project’s goal is to show that everyone has their own reasons for switching to Ukrainian and to help find an easy entry into the world of the language. This course encourages becoming fluent in Ukrainian, not just speaking it.

The main message of the course, «Find your motivation to speak!» was developed by the Postmen agency.

Within its implementation, the agency Postmen:

— Developed the creative idea and communication plan

— Worked with influencers

— Created an animated video

— Designed materials (design and placement of outdoor advertising also)

— Supported offline events of Movyty.Motyvy.