«My Accessibility» for Oschadbank and Visa

Havas Engage was tasked with creating the main video for the campaign «My Accessibility», which aimed to explain the global mission of Oschadbank and Visa – accessibility and openness for everyone.

The agency chose a poetic form for the video, depicting the everyday lives of various people, including their use of financial services, to demonstrate a barrier-free and accessible world where everyone can enjoy financial opportunities without limitations.

This is not an exception but a reality of modern society, where Oschadbank and Visa fulfill their mission of creating accessibility for everyone.

The war posed new challenges for us and creating the video for Oschadbank was no exception. Due to the full-scale invasion, the director of the video had to work remotely from abroad. However, for a great cause, there are no obstacles. In one day of filming, Oschadbank’s new barrier-free world was recreated across eight locations.

Additionally, thematic PR boxes were created to support the campaign:

• The book «I’m Fine» – for better self-understanding

• An invitation to the museum «Third After Midnight» – for an immersive introduction to the world of blind people

• A dactyl alphabet and a sweatshirt with a sign language inscription

• Coaster tiles with Braille inscriptions revealing the essence of the campaign – «My Accessibility. Building accessibility for everyone.»

• And, of course, the Braille alphabet to read the inscription.