Communication campaign «Help Platform for Rescued»

«Help Platform for Rescued» is a nationwide communication campaign aimed at supporting victims of violence during the war. The platform provides information about services that can help victims protect themselves from violence during the war. The website lists the addresses of services offering help from psychologists, lawyers and social workers.

The visual design of the project was developed by the team at Kyїfornia agency. According to the agency representatives, their main task was to show the way to the Platform. They achieved this using the Inner State – a character that has neither age nor gender. This character reflects the emotions and experiences of the victims: externally confused and internally tangled.

Video text:

the traces of war remain not only on the streets

if during the war the boundaries of your body were violated

you lost your sense of security and feel confused

please reach out to the Help Platform for Rescued

we are here to help