![<strong>Nova Post supportive campaign</strong>](https://cruativity.org/wp-content/uploads/2023/12/E-44-5_Gres-Todorchuk_Nova-Post-supportive-campaign.jpeg)
Nova Post supportive campaign
Awards:
Gold / Single Communication Channel
Silver / PR, Corporate Reputation
Bronze / Positive Change – Social Good: Brands
Agency Name: Gres Todorchuk
Client Company Name: Nova Post
Contributing companies: Kyiv Metro
Anxiety is the most popular emotion among Ukrainians. Nova Post, Ukrainian postal and courier company whose main principle is “to always be there for you”, launched a supportive campaign in the subway – a place that is a bomb shelter for millions of Ukrainians. Instead of the brand ads, they put supportive messages on banners, covered more than 6,5 million people with 0$ media budget, received a wave of 1,000+ UGC posts with thanks, supported millions of people during tough moments (air attacks), and reminded Ukrainians that Nova Post is always there for everyone.
All winners are on website https://effie.org.ua/en/winners
![<strong>Nova Post supportive campaign</strong>](https://cruativity.org/wp-content/uploads/2023/12/E-44-5_Gres-Todorchuk_Nova-Post-supportive-campaign.jpeg)
![<strong>Nova Post supportive campaign</strong>](https://cruativity.org/wp-content/uploads/2023/12/E-44-5_Gres-Todorchuk_Nova-Post-supportive-campaign.jpeg)