![<strong>Be Brave Like Ukraine</strong>](https://cruativity.org/wp-content/uploads/2023/12/E-43-8_Banda_Be-Brave-Like-Ukraine.png)
Be Brave Like Ukraine
Awards:
Gold/ Short-term Effectiveness
Gold/ Crisis Response / Critical Pivot
Silver / Positive Change – Social Good: PEACE
Silver / Cross Media Storytelling
Agency Name: Banda agency
Client Company Name: Ministry of Digital Transformation of Ukraine
Contributing companies: Optimum Media OMD Ukraine, Carat Ukraine, Posterscope Ukraine, Spark Foundry
Work on this project began on the fourth day of russia’s invasion of Ukraine. The challenge was to convince the world and Ukrainians themselves that they have the strength and will to fight for their freedom. Through a series of effective collaborations with the government, businesses, and people on social media, they made the «Be Brave like Ukraine» campaign the most prominent communication from the country during the war. In less than three months, the initiative by creatives progressed to become the official brand communication for Ukraine on the world stage, garnering over 2 billion impressions worldwide. The campaign influenced the context in which Ukraine was mentioned in global media and political speeches.
All winners are on website https://effie.org.ua/en/winners/
![<strong>Be Brave Like Ukraine</strong>](https://cruativity.org/wp-content/uploads/2023/12/E-43-8_Banda_Be-Brave-Like-Ukraine.png)
![<strong>Be Brave Like Ukraine</strong>](https://cruativity.org/wp-content/uploads/2023/12/E-43-8_Banda_Be-Brave-Like-Ukraine.png)