Bloody important shop for PUMB

For almost a year Adsapience agency and the PUMB bank have been working on the «We Are of the Same Blood» campaign. Each merch piece connects the person who purchased it with someone who defends Ukraine with arms. The agency presented a stand of charitable patriotic merch at The First Ukrainian Forum on Tactical Medicine as part of the «We are of one blood» campaign. 50% of income is donated for important things needed to save the lives of UAF soldiers.

The First Ukrainian Forum on Tactical Medicine was accurately relevant to merch’s idea, so they put a sales point of PUMB merch there. Their T-shirts and bags stood out as a bright spot among the tourniquets and medical packs, attracting the attention of the stern-faced soldiers. And although at first, they approached the stand with skepticism, after getting acquainted with the concept, they were smiling and happily trying on the merch with ironic drawings by Ukrainian illustrators.

You can order merch on the project website.