Help with Philips
Be—it Agency conducted a cross-category campaign #ДопомагаюЗPhilips (Help with Philips) in cooperation with the Repair Together charitable foundation. The creative idea of the project was the concept of so-called hidden gifts. With the help of a series of video posts and stories on Instagram, consumers were encouraged to gift Philips products to their loved ones.
Inspirational messages at metro stations
Gres Todorchuk developed a campaign in which inspirational messages for Ukrainians from the Nova Poshta express delivery operator appeared at metro stations in Kyiv and Kharkiv. Since February 24, the subway has become for Ukrainians not only a means of transport, but also a reliable shelter during air raids. In order to support and inspire
Bloody important shop for PUMB
For almost a year Adsapience agency and the PUMB bank have been working on the «We Are of the Same Blood» campaign. Each merch piece connects the person who purchased it with someone who defends Ukraine with arms. The agency presented a stand of charitable patriotic merch at The First Ukrainian Forum on Tactical Medicine
Help Ukraine song
HOSHVA PR & DGTL agency together with the AURORA British company launched the global charity flash mob #HelpUkraineSong at Eurovision Song Contest 2023. Until May 13, everyone could join this flash mob by performing the song «With A Little Help From My Friends» by The Beatles with colleagues. On the day of the finals of