Packaging for the Jeremy ice cream
Aprostir marketing agency developed packaging for the JEREMY new brand of homemade ice cream. The main task facing the agency was to package the brand and launch the product.
The corporate style of the brand had to become bright, fresh and its own. A brand you trust. They moved between minimalism, which showed the youth of the brand, and nostalgic classics, which conveyed the feeling of homemade natural products.
The brand entered the market for the first time with several product lines.
We prepared a universal printed label and bright stickers of various colors for a natural sealer. This helped to optimize packaging costs.
We decided to put ice cream with added alcohol in elegant boxes. This dessert could be taken with you on a picnic or a walk.
Branded ice cream refrigerators have become brand ambassadors. They were placed in small shops and grocery stores of Jeremy partners. They caught the eye and helped build recognition. We also branded the car and prepared brochures with the brand’s products.