Forty Four Club

FBA branding agency developed a set of visual materials for Private platform 44 – a client from the United Arab Emirates. It includes monogram 44, emblem, coloring, gifts and souvenir products.

Latin «Quídquid agís, prudenter agás et respĭce fínem» — «Whatever you do, do it wisely and foresee the result.»

Private platform 44 focused on representatives of big business, the spiritual and political elites. A set of services and activities aimed to strengthen existing partnerships and acquiring new synergies between its participants.

We have developed a set of visual materials for a client from the UAE. It includes monogram 44, emblem, coloring, gifts and souvenir products. The meaning of the ancient saying served as an idea for the concept. As you know, conspiracy theories give birth to the most incredible stories covering societies with secrets.

As an example, the graphic monogram 44 was based on medieval handwritten gothic styles. The symbol of infinity and power placed in the ring, the monogram acquires additional character. This combination made it possible to create a recognizable and easy-to-remember emblem, with a reference to noble origin and centuries-long history.