Branding and website for AMO

banda agency developed internal branding and the website for the international IT company AMO. Design reflected AMO’s ability to find and spotlight the talents of its people. Thus, the main character of branding became light, a spotlight that emphasizes the culture and values of AMO precisely through the people who work in the company.

During the time of transformation from a media startup to a company with three different directions, a question arose: how do they explain to ourselves and their employees what AMO is? Thus, their task is to create a Brand that will give an answer to people who work here.

They determined the major value of the company: behind each story of AMO, there stand people.

After talking to AMO people, they have found an interesting fact – they easily name the strengths of their colleagues but find it difficult to mark their own. They hid behind the success of the products they created and worked on. Although, each of them has a talent that has made these products successful. To solve this problem, it was necessary to highlight their skills. That is how we shaped the company role: AMO spotlights the talents of its people. Design reflects AMO’s role and its ability to find the talents of others. Light becomes the main character of branding. For the logo, they select the shape of a geometric ray, most visible in the dark. This results in black as the main color of the identity. And for the ray, light beige suits the most.

To distinguish the three AMO directions, we use expressive and contrasting colors.
The ray exists not only in the logo. On layouts, it highlights important details in text like a spotlight or transforms into a shape for an image or photo.

They also developed a website based on new branding for AMO. AMO uses it to attract new people to its teams. Therefore, when developing the site, they emphasized the culture and values of AMO through the people who work in the company. They mentioned its main directions and filmed video content for the website.

At the end of the year, AMO decided to sum it all up and tell their people about the meaningful projects done thanks to them. They asked us for help. And they, in return, came up with a manifesto about the results of their year 2022.

More about the case via link bandaagency.com/case/amo-branding