The Outhearted’s Power

Entrant name: ISD Group 

Advertiser: One Minute Conference

Award — Contest — Category:

• Bronze — Education: Quality, Civic & Social Education — Digital & Mobile Advertising

Motivational speeches, success marathons, and scientific conferences don’t give the answer on how to survive physically and mentally in the midst of the largest war of the 21st century.

Ukrainians face challenges to their psyche and resilience every day. Someone loses loved ones and experiences the trauma of witnessing deaths after reading about them in the news. Someone’s city is destroyed to the ground. Someone feels guilty for being safe.

This experience is difficult to understand if you have not lived it yourself. All the words seem «wrong». Moreover, it is difficult to cope with this experience: there is no extra time and energy for supportive videos.

To help Ukrainians get through it, we created the therapeutic One Minute Conference, “The Outhearted’s Power». Its speakers are the most resilient people from Ukraine and the world who have gone through incredible trials and found the strength to live on.

Each speaker recorded two videos: a one-minute video describing their traumatic experience, and a second video offering advice on surviving such events. Each minute is the essence of resilience, replacing lengthy speeches and long articles.

More than 50 Ukrainian media outlets wrote about the project, the speakers were repeatedly invited to the national telethons, and bloggers encouraged the audience to share their own stories. The project reached 7.3 million people, more than 25% of the site’s visitors watched all the videos on the platform to the end, and the overall engagement rate was 21%. All this is to ensure that Ukrainians remember the main slogan of the project: «Wherever we stand, we will stand.»