Ukraine War Chronicle by Children’s Eyes

Entrant name:  CF.Digital 

Advertiser: Social initiative 

Award — Contest — Category:

• Bronze — Peace — Digital & Mobile Advertising                 
• Shortlist — Peace — Social Media & Influence                    
• Shortlist — Peace — Integrated Campaigns             
• Shortlist — Peace — PR Campaigns            
• Shortlist — Arts And Culture — Print & Publishing               
• Shortlist — Arts And Culture — Design                     
• Shortlist — Arts And Culture — Digital & Mobile Advertising                          
• Shortlist — Arts And Culture — Social Media & Influence                
• Shortlist — Arts And Culture — PR Campaigns                      

Background: 

The amount of terror and tragedy in Ukraine is so great that it has become an absurd norm over the last year. But these terrible things are about people’s, or even worse, children’s lives. Adults should do everything to save and protect them, and not allow the world to become indifferent. But how can they keep the attention of the world in the continuous spate of news? 

Idea: 

Emotions are the key to the heart of each person, the main motivation, and the foundation of the project. Their meeting with 15-year-old Alex and his art confirmed that we can reach the world. His drawings showed the events of the first days of the full-scale invasion. No fakes, emotionally and honestly. For Alex, drawing was therapy, but we saw the real chronicles of the war. There is a truth in children’s eyes, and we must show it to the whole world. 

Solution:

They created the virtual exhibition «Ukraine War Chronicle by Children’s Eyes», with Alex’s drawings and his stories about each day. They collected the true stories of small heroes and their struggles and launched a communication campaign on June 1, International Children’s Day, to remind everyone that the war continues and that children suffer more than anyone. To receive additional reach, they created an NFT collection and posted it on Opensea, which is visited by over 24 million people every month. 

Result:

Their project was supported by media and influencers, including Jamala and Lesya Nikityuk. The Diya. Digital Education platform joined us. Alex’s illustrations were printed on t-shirts and have been selling in the Ukrnafta gas station network. They appeared on posters in Multiplex cinemas and on the OLX platform, the biggest Ukrainian marketplace. Ukrainians supported the project on social media. The total coverage reached over 7 million. Today, the collection has gone beyond the internet and is appearing in public places in the United Kingdom. Our goal was to tell the story of our children’s experiences, showcase their artistic talent, and raise donations to help affected kids. And they did it.