The Loudest Annual Report

Entrant name: Publicis Ukraine

Advertiser: Come Back Alive foundation

Award — Contest — Category:  

• Bronze — Partnership For The Goals — Print & Publishing
• Shortlist — Partnership For The Goals — Radio/Audio Advertising
• Shortlist — Peace — Radio/Audio Advertising

What is the first thing that comes to mind when discussing music? Streaming, releases, albums, artists, concerts? What about the annual report? Yes, this official document with a lot of data!

“Come Back Alive” is a foundation that people donated to 1,672,890 times in 2022. To thank our vast audience, to encourage them to learn more about the foundation’s activities, and, most importantly, to spread information about our results to more people, we have made the annual report in the most unexpected format. In collaboration with the Ukrainian musician Nytso Potvorno, they transformed the most important information of the report into audio tracks. They were posted on the most popular platforms for free access. The printed version of the report is stylized as a vinyl edition. And, yes, the limited edition vinyl version will be available for pre-order.

Now everyone can help the fund even more by ordering a unique vinyl album or simply by sharing your favorite track with information about the fund’s activities, so that the «Come Back Alive» initiative can receive more donations and continue its work as efficiently as possible.