Protect your country — Help Ukraine

Entrant name: Leo Burnett Ukraine   

Advertiser: Ukraine

Award — Contest — Category:

• Best of Contest — Peace — Out Of Home Advertising
• Gold — Peace — Design
• Bronze — Peace — Digital & Mobile Advertising
• Bronze — Peace — Social Media & Influence
• Shortlist — Peace — PR Campaigns

In Europe, even after a year of full-scale war in Ukraine, some do not understand the possible real consequences of Russia’s aggression. There is a demand to stop helping Ukraine, which is burdensome for European countries. The idea is to tell people directly what this aid is for, whether it is humanitarian or military, and that it is not just about defending Ukraine. Russia threatens European countries and really nothing, except Ukraine now, stops the aggressor from senseless invasion of any other country. It is important to understand clearly that by helping Ukraine, you are likely also protecting your own country.