Made in ruzzia and recycled in Ukraine

Entrant name:  Kyiv Signals

Advertiser: Drones for Ukraine Fund 

Award — Contest — Category:                         

• Bronze — Peace — Activation Campaigns
• Shortlist — Peace — Design

It’s been two weeks since the Russian invasion, and they quickly realized they could put their advertising skills to use defending Ukraine. 

In text chats between evacuations and volunteering, they came up with a plan to raise money for a charity fund to buy civilian drones for the army. Then, friends from Special Operations offered us pieces of a Russian fighter jet’s fuselage that had been shot down a few days prior. That’s when things really took off. 

They used a laptop to design keychains and packaging, bouncing between the shelter and office. After visiting several workshops, they finally found one with a laser cutter that could slice through the thick fighter jet skin. 

They were told they were crazy and would never raise $1,000 for a keychain. But the outcome was different: they raised $2,000,000 with just a creative idea, a laser cutter, and Twitter. 

And to this day, they continue to supply drones and other equipment to help defend Ukraine against Russian aggression