Antistress book  

Entrant name: McCann Kyiv 

Advertiser: McCann Kyiv 

Award — Contest — Category:

Bronze — Health & Well-Being — Design

Shortlist — Health & Well-Being — Direct Campaigns

Recently, many things cause stress in the world. And when you also have a stressful job, like creative people, the need for immediate reassurance seems vital. That is why our Ukrainian team created the Antistress book – the first in the world relaxing work diary for creatives, our clients and friends.

 To combat the sources of office stress, they implemented a number of specific solutions in the diary:

— a pop-it wrapper for emergency anxiety relief;

— coloring to distract from bad thoughts;

— a page with a list of all the bad things that you want to throw away (this page can be thrown away);

— a spread on which you can count sheep in case of pre-deadline insomnia;

— an express meditation specially designed for creatives, which you can find on YouTube by QR code;

— an incense stick that will burn out at the workplace instead of you;

— and a paper bag like they put in airplanes in case of a panic attack before the presentation of ideas.

Although these activities are mostly fan-based, they raise important mental-health issues that many of our colleagues forget in the pursuit of submissions and judging at the festival. And they gently remind you.