Launch campaign for a new tea brand

MAKE SENSE created the launch campaign for the new tea brand Graff. The agency developed a campaign that brought the signature characters from GRAFF tea packaging to life and conveyed the mood transformation that happens with the very first sip of tea.

The communication idea was to show the extraordinaTEA emotions tea can bring to ordinaTEA people. GRAFF tea’s brand mission is to transport you into a world of style and flavor that breaks away from the mundane.

The campaign slogan, «Your Style – Your Taste», highlights that everyone has their own unique style and taste. GRAFF tea flavors not only transform moods but also emphasize individuality.

MAKE SENSE developed the creative concept for the campaign, video commercials (a 30-second long version and shorter 10- and 6-second versions), a radio spot, a jingle, key visuals, and banners. The video became a reality through collaboration with the production house MOONSHINERS and the talented director Dasha Shi.