HR campaign for young Ukrainians

OMG Agency crafted an inspiring video for young, ambitious Ukrainians interested in internships at Silpo. Dumy Creative Studio’s mission was to inspire and reassure them, emphasizing personal growth, support, and confidence. The agency crafted the video showcasing the development and pride of youth at Silpo, breaking career start barriers. The result was a powerful message: «Everyone has a place at Silpo.» The campaign resonated with the youth, encouraging many to take their first career steps.

Our project for Silpo was crafted to engage and inspire young, ambitious Ukrainians to apply for internships at the company. The core idea of our communication was to address the common fears and uncertainties that young people face when starting their careers. We aimed to break down these barriers by showing that Silpo is not just a workplace, but a place for personal growth, support, and self-confidence.

In our campaign, we created an inspiring video that combines social messaging with emotional appeal. The video features young individuals who are not just working, but also developing, boldly trying new roles, and feeling proud of their contributions. The key message of the video is: «Yes, we are all different, but there is a place for everyone at Silpo.»

This campaign goes beyond mere recruitment; it seeks to motivate youth to move forward, discover their strengths, and embrace change. 

The video received positive feedback and resonated deeply with the youth, inspiring many to take the bold step of making their first career choice and applying for internships. We believe in the future of the youth, and this video is our small investment in that future.