PUMA Mayze
Senate Agency created a video for the updated PUMA Mayze line. At the heart of PUMA Mayze is a modern girl. A girl who is fully adapted to today’s realities. A girl who is «always on the move». The famous Ukrainian artist DOROFEEVA became the brand ambassador.
FarmerHood
Arriba! creative agency developed the FarmerHood charity platform brand, which raises money from abroad to help Ukrainian farmers affected by Russian aggression. As part of the project, the team created a strategy, name, slogan, logo, corporate style, and also filmed a presentation video showing the real consequences of enemy shelling for Ukrainian farmers. A group
Cheersillat
Brain Tank developed a creative advertising campaign for the brand Cheers in Uzbekistan. In the campaign message «Cheersillat — and everything will work out!» use neologism «Cheersillat» which is the verb created from the brand name and means try, act, achieve your goal to encourage teens to action. Video with a meta-narrative mixes live teenagers
Paint that survives a lightning strike
Madcats created an ad campaign about MITKA paint that survives a lightning strike and travels through time. The challenge was to introduce a new brand to a super saturated market with a super demanding customer. Madcats identified the main customer as a bossy man who does not know what IKEA is because he is used
Communication for the Smereka vodka
Mich agency and PSB films created a communication for the Smereka new brand of vodka, in which they claim that Ukrainians have not changed – and this is their strength, the strength to be themselves. The Smereka brand was conceived at the ALCOline company long before the war, but active development began in the spring